"Audible ticking is no indicator of quality, some expensive watches are quite loud and many cheap watches are basically silent.
Most expensive watches use a mechanical movement, which commonly features 21,600 or 28,800 "vibrations per hour" (3 or 4 hertz, respectively). This means each 1-second increment has 3-4 little movements instead of one big tick. This makes it look like a "sweep" rather than a "tick". Sounds like a bunch of fast and tiny clicks. The tick rate is not an indicator of quality.
Most cheap watches use a quartz movement, which has one big tick each second, which can often be heard. But, some expensive watches use a quartz movement as well. Rolex, Tag, Omega, Breitling, and many others currently make or have made quartz models.
Just like some expensive watches use a cheap movement, some "cheap" watches use relatively nice mechanical movements. EX: Steinhart Ocean series uses an ETA 2892-A2 movement, and sells under $500. Breitling's Galactic series uses the same base movement. A "21 Jewel" Citizen you get for $30, a $100 Invicta, and a $1,000 SevenFriday might all use the same Miyota movement."