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The Best First Watch? - Markwell Momento Mori - Highlight and Brand Interview
Bruce WilliamsFeb 18, 2024
SALT LAKE MASONIC TEMPLE
A close friend of mine started a watch brand. In this video I showcase the retro-inspired watch, and talk to the founders at the Salt Lake Masonic Temple. I hope you enjoy this highlight and conversation!
Check out the Momento Mori, and stay tuned for upcoming Telford options. Yes, they are available right now. No need to wait on a preorder
Music by Beethoven
0:00 - 0:30 Intro
0:30 - 1:24 Not a Masonic Brand
1:24 - 2:10 Disclaimers
2:10 - 2:51 Top value under 1k
2:51 - 3:44 Competes with watches 3x the price
3:44 - 5:25 Case quality and finish
5:25 - 6:08 Detail Work
6:08 - 8:05 Watch idea and design process
8:05 - 9:08 Meaning of Markwell
9:08 - 10:44 'Cesium' Logo
10:44 -11:31 Remember you must die
11:31 - 12:41 Layers and Depth
12:41 - 15:08 'Skin in the game'
15:08 - 16:55 Future Markwell watches
16:55 - 18:48 My opinion
18:48 - 20:38 Exactly where I think it should be
https://www.markwellwatches.com/
Markwell's IG @markwellwatches
John's IG @watchsalis
Bruce's IG @brucewilliams8
The Markwell Story
Markwell Watch Company was a dream I had for years. For over three decades I have been collecting, reading about, trading, selling, breaking, fixing and posting pictures of watches in my own eclectic collection. The inspiration of all this madness was my grandfather's watch which sat in the top drawer of my dad’s dresser. The watch was small as a postage stamp, dirty and broken. The crystal was long gone and the gold plating was worn away and dull. My grandfather wore the hell out of that watch. He used that tool each day telling the time whether he was stoking the boiler at work, mowing the lawn, working on his car or attending church or a lodge meeting. I wanted to replicate that idea for the everyday, everyone wristwatch. A tool that tells the time, a daily companion strapped on your wrist while you make your mark in life. Historically inspired but using modern manufacturing utilizing the best tech at a reasonable price. I am a firm believer that you can learn just about anything but the task is always easier and better with a friend. So I spun the idea to one of my best friends, a successful businessman and also a fellow watch geek. That helps. Together we bring years of earned experience in the real world to bring you Markwell Watches. Together we hope to make our mark in life with you along for the ride. Together we can build some great watches and Markwell..Memento Mori in gold DLC or SS $969.00
Memento Mori loosely translates from Latin to “Remember thou art mortal”. Time is fleeting and the best way to mark that time is with this fine Swiss Made watch.
The “Telford case” is 37mm in diameter, 10.5mm high (including the boxed sapphire crystal), 43mm from lug to lug with a 20mm lug width.
This watch is designed to hug the wrist utilizing that familiar design and DNA architecture of American watches from the mid 20th century.
As both owners of Markwell Watches are proud Freemasons our first dial is a Masonic dial also reminiscent of those American watches available to our grandfathers.
Each watch is supplied with a 20mm soft leather strap and case color matched, signed pin buckle.
The watch is powered by a Sellita SW200 26 jewel automatic swiss movement with a signed rotor viewed through the sapphire caseback.
Each case back has a ghosted image of a skull and crossbones.
Water resistant to 10 bar or 100 meters when the crown is fully pushed in.
Luminescent logo in crown.
The watch is available to everybody, not just Masons.
