An Interview with Yvan Arpa (founder of ArtyA) About his watches and being independent

roadwarrior

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BY TOMAS ROSPUTINSKY
DECEMBER 30, 2019
9 MIN READ

https://www.fratellowatches.com/an-i...nder-of-artya/

Let’s get back when it all started when you left the corporate world ten years ago

Anybody that wanted to hire me found about lawsuits hanging on my head from my former partners at Romain Jerome. They told me that I am unemployable and that I will probably end up in jail. Actually, the only guy that trusted me, was already in jail. It was the founder of Jacob & Co. He called me from jail and asked: ‘Could you run my company for me?’ Imagine telling this to my wife.

Dominique: I had no fear. If I was afraid, I would have said something. But I said to myself that it will be okay. It’s strange, but I felt it will work. When Yvan worked for big corporates, he was not himself. He was talented, but he was often frustrated. And he was difficult to manage.

Yvan: With all the lawsuits people looked down to me, my friends were turning their backs to me. But as Bushido says, when you get a kick in the face, you can’t stay on the ground complaining. I had no other choice than starting my own company.

Photo: Mario Gaspar, www.artya.sk

To buy one of your first creations, the Black Belt Watch, customers needed to attach a copy of their black belt award certificate. Has anybody tried to cheat?

(Big laugh) No kidding, we were the first manufacturer that could count how many watches we DID NOT sell. I tell you, it was crazy. So many people submitted fake certificates just to get the watch. But for us, it was easy to check through the worldwide federation. There are 17 million black belts around the world, so I still think that the concept was good. But the way I was managing it, that was weak. If I carried on, we would have gone bankrupt. So, I had to stop and come up with something new.


http://www.totaldesignreviews.com/20...pe-motorcycle/

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ArtyA has its own manufacture, something very few Swiss Brands have. The Brand and its manufacture are based in central Geneva. Its indefinable, uncategorizable, innovative and trendsetting collections can be divided into six different families, housed in seven different watch cases, ranging from 38 mm up to 47 mm.

https://www.artya.com/
 
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Whenever I see this kind of stuff Steve I always think of you. I know you appreciate designs that think outside the box. Be well and I hope all good things find you in 2020 pal.
 
Thanks Mike and a lot cheaper. I actually can get one now on Amazon for $149. but I won't. Happy New Year Mike.
 

ArtyA, The Maverick Trailblazer Redefining the Rules of Watchmaking Part I​

Revolution Watch
Sep 15, 2023

Embark on an extraordinary journey with Wei and Yvan Arpa, a trailblazing maverick in the world of timepiece creation, as they delve into the captivating story of ArtyA (ART + Yvan Arpa), the namesake brand Yvan founded in 2010.

Having made significant contributions to some of the watch industry's most remarkable success stories, Yvan took a daring leap into the realm of extreme art pieces that defy conventional categorization in watchmaking. Each creation is either numbered or utterly unique, a fusion of audacity and creativity that disrupts norms – often in a provocative manner. In an industry known for conservatism, Yvan is a trailblazer who's achieved remarkable feats in record time.

Today, ArtyA calls Geneva home and stands as a fiercely independent entity, operated by a highly efficient team of fewer than ten individuals. Their mission: to craft masterpieces instantly recognizable for their distinctive, creative, passionate, epicurean, and original style. ArtyA champions a philosophy of ultimate luxury, brimming with pure, uncompromising emotion, year after year.

Clearly, Yvan doesn't play by the rules, and you're invited to join us for the thrilling first part of this incredible two-part episode.

 

Artya: Madonna of the Swiss Watchmaking​

WATCHES TV
Dec 14, 2023


When talking about Madonna and her music, there are only two emotions that come along, either you love it or hate it. In the realm of Swiss watchmaking, Artya can totally relate.

Emerging with a "love it or hate it" concept, Artya initially gained recognition for its diverse range of watches featuring multiple designs, spanning from classic to bold and even avant-garde. Over time, Artya has cultivated its distinct identity encapsulated in the recently presented innovative Purity tourbillon movement, housed in a sapphire case that showcases captivating colour transformations.

You might've seen Artya's unique timepieces presented this year for Only Watch and GPHG, and now you can enjoy the story behind the brand and Purity concept from its creative founder Yvan Arpa.

So, tell us, do you like it or hate it?

Visit our website: https://www.watchestv.com/
 

Evolution of Purity with Artya​


WATCHES TV
Apr 5, 2024

While many brands strive to raise prices on their timepieces by adding more complications, Yvan Arpa decided to go against the flow and propose his version of minimalism in a watch.

Following the success of its Purity tourbillon in a sapphire case with changing colour, presented at the GPHG last year, the founder of Artya announced the inception of a new model. Keeping the same movement architecture with two barrels for a strong constant force, floating escapement and high-end finishing, the newly born watch is dressed in steel with inserted carbon fibre and has no complications. The price for the 39- or 40-mm timepiece is 5 times lower than the one with the tourbillon.

Check the video to learn about the concept of a “launch edition” and all the details on the series.

 
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