Zoro Returns... the new (reissue) Breitling Top Time

darkoverlord

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https://www.breitling.com/us-en/watc...e/A23310121G1/

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THE STORY


The Breitling Top Time stands out with its unmistakable style appealing to men and women who love this blend of design, history, and great chronograph performance. The original Top Time was launched in the 1960s with a clear mission: to suit the needs of “the young and active professionals” with a range of “ultra-modern chronographs”. The sports watch appealed to that demographic but also attracted young women who were drawn to its bold lines and its undeniable elegance. Today, the Breitling Top Time offers a modern interpretation of this stylish chronograph with one of the most recognizable dials ever made, which is also referred to as the “Zorro dial” by collectors. The Top Time comes in a 41 mm stainless-steel case paired with a brown nubuck strap and a stainless-steel pin buckle. It houses a COSC-certified Breitling Caliber B23 chronograph movement and is limited to 2000 pieces.

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Watchtime Article: https://www.watchtime.com/watch-to-w...mited-edition/
 
A very sharp, and eye catching, standard size, automatic, chronograph, from Breitling. Handsome, functional, and a limited edition.:dance2:Thanks Gavin.:hat:
 
Breitling Blockchain Interview With Antonio Carriero

Breitling's Chief Digital and Technology Officer talks us through this exciting new technology

BY ROB NUDDS
APRIL 02, 2020
6 MIN READ

https://www.fratellowatches.com/brei...onio-carriero/


There’s a new kid on the block…chain…

Accompanying the rebirth of the Breitling Top Time (something all of us at Fratello are VERY excited about), is the news of a new digital service available to buyers. To better understand this new blockchain-stored digital passport, I caught up with Antonio Carriero, Breitling‘s Chief Digital and Technology Officer and a member of the senior executive team, the man with all the answers. Welcome, one and all, to the future…

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The Interview


Rob Nudds: It’s a very exciting time for Breitling with the continued overhaul of the catalog. Everything feels very much on brand. That’s hard to achieve while also being progressive. And now we see the Top Time return to the fold, bringing back one of the most recognizable and best-loved dials of 1960s watchmaking. What made you decide now was the right time for this piece to be relaunched

Antonio Carriero: Well, it wasn’t a sudden decision. We’ve been working on relaunching the Top Time for a couple of years. The dial is just too good to consign to history, after all. When Breitling first launched the watch it was intended to widen the consumer base. It was brighter, more colorful, more striking than the highly technical watches popular with the current audience.

The Top Time is truly a testimony of Willy Breitling’s marketing genius, not only because of its catchy name. In the 1960s Willy Breitling had the bold idea to speak to the youth; he developed the Top Time specifically for them, with trendy looks and using modern ways of communication for that period including product placement in James Bond Thunderball.

We envisage this model performing the same role today. The Top Time is a metaphor for the “New” Breitling in terms of communication and positioning and an attempt to target a new audience once again in this era.

The launch of the 765 and 806 re-editions demonstrated a strong interest in Breitling icons, and so it seemed to make sense to continue in that vein for the Top Time, a modernized version of a collector’s favorite.

continued ... link below

https://www.fratellowatches.com/brei...onio-carriero/
 
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