Good video but I have never bought a watch or anything else just because it was in a movie or some celebrity was pushing it since I became an adult. All though my ex GF will say I never grew up! LOL I actually find it to be a turn off for a specific brand if they push it on a show or pay a celebrity to be their snake oil salesman. It's like in my other hobby collecting guitars I am not interested in signature models just because so and so plays that particular model guitar that the manufacturer put his name on it. I do own some signature guitars but I bought them according to price not the person who's name us on it. I will say marketing plays a huge role in hocking products! Some of the most famous brands might not be all they are cracked up to be but the constant shoving a product in peoples faces does make a huge difference. This is all paid advertising plain and simple. Of course I am always wondering what watch a person is wearing even if it's a guy on the street. I have been known to ask a complete stranger what kind of watch is that if I do not recognize it.