- Joined
- Jul 17, 2014
- Messages
- 64,956
40mm case/48mm L2L/9.7mm height/20mm lugs/Miyota 9015
Apr 10, 2020
Premiered 34 minutes ago
Average Bros
On this action packed episode, we review two handsome everyday timepieces from the brand Vaer. They offer both a USA assembled automatic and more standard quartz variations to fit multiple budgets while features like a 100m of water resistance via a screw down crown, sapphire crystals with anti reflective coating, and finely beveled cases carry over throughout. Additionally, the dial design/layout and colorplay are really well done and offer great aesthetics to pair with the strong specs. I've had my eye on this brand for some time now and I'm happy to report that they didn't disappoint in the metal. I think these are great everyday options, that offer super versatile looks with very capable specs, at well placed price points. Let me know what you think in the comments below, thanks guys!
Assembled in America
Durable 316L Stainless Steel Case
Ocean Ready 10 ATM - 100m or 328ft
Miyota 9015 Automatic Movement
Locking Screw-Down Crown
Deep Etched Vaer Engraved Crown
Domed Sapphire Crystal w/ Internal AR
Sapphire Exhibition Caseback with AR
7 Layer BGW9 Lume Hands & Dial
Two Interchangeable Straps
https://journal.vaerwatches.com/ameri...
https://www.vaerwatches.com/products/...
https://www.vaerwatches.com/collectio...
Our Story
We started Vaer because we couldn't afford the watches we liked, and didn't like any of the watches we could afford. We used our life savings to bring our vision of the perfect everyday watch to life.
Founded in Venice
Vaer was founded in 2016 by Ryan Torres and Reagan Cook with the goal of building an affordable everyday wristwatch that blended tasteful design with extreme durability and functionality. Despite starting the business in an era dominated by fast-fashion, luxury status, and constant connectivity, we felt confident that there was still a place for simple, well-built, analog watches.
Tested to Extremes
Early prototypes were exposed to a wide range of trials including surf and free diving, boiling water submersion, drop tests, and even high-altitude exposure in the Himalayas (an early Everest prototype is pictured on the right). A commitment to creating a functionally waterproof wristwatch at a sub-$150 starting price-point proved challenging. Even though prototypes with traditional push-pull crowns were rated at 10ATM at static pressure, real-world testing resulted in consistent flooding. To solve this problem, we decided to use a locking screw-down crown to ensure an air-tight seal (a feature most commonly found on luxury dive watches).
Proudly Independent
We started Vaer with our collective life-savings, and after officially opening sales in 2017, relied on the early support of family and friends to get the company off the ground. Since then, we've slowly gained traction with communities of watch enthusiasts and outdoorsmen. Customer loyalty, both in repeat purchases and customer referrals, have been critical to our growth and have allowed us to avoid the influence of external funding. We're committed to a sustainable-growth business model that prioritizes product value over profit margins - and have relied on pre-orders and crowdfunding to release new product lines.
Committed to Craftsmanship
After surviving our first-year in business we made the consequential decision to move our watch assembly operation to the United States. While it represented an increase in cost and presented major logistical challenges (since a US watch manufacturing network was non-existent) we felt that as a young, independently owned company, it was a challenge worth taking. In the spring of 2018, we successfully released our first batch of American assembled watches - providing customers, by far, the most affordable USA-assembled watch on the market.
Dedicated to Design
While it wasn't easy, the successful transition to American assembly in 2018, and the concurrent release of our incredibly popular field watches, helped stabilize our company and attract our first wave of positive press. Rather than rest on our success, we went back to the drawing board, initializing a full redesign of our watch case from the ground up. We released our vastly improved (and current) V2 case design in late 2018, which we believe outshines watches 3-10x our price point.
Inspired by History
By early 2019, we were confident enough with our core product (the sub-$200, USA Assembled C5 Quartz) that we started to explore opportunities to further solidify our reputation among watch enthusiasts and editorials. While we loved the affordability and simplicity of quartz watches, we knew that releasing a mechanical timepiece would be essential to proving that Vaer was a true American watch company. As first-time entrepreneurs we didn't have access to a traditional bank loan and were extremely wary of giving up equity to outside influence. We decided to trust in our existing customers and launch our automatic lineup through a crowdfunding campaign. Leaning into the rich history of military timekeeping, we launched our Kickstarter campaign in early July, and were able to raise $222k in 30 days from over 500 supporters.
Built to Last
We started Vaer to return a sense of dignity to affordable wristwatches. While the values of strength, tradition, and craftsmanship are all central to our product and brand - our core guiding principle toward this mission is sustainability. While an ethos of sustainability extends to our business ethics and environmental record, most importantly, it relates to our perspective on selling products that will last for decades. In a retail industry dominated by short-term thinking and planned obsolescence, our goal is to promote the importance of products that will grow more important and personally significant over time.
Apr 10, 2020
Premiered 34 minutes ago
Average Bros
On this action packed episode, we review two handsome everyday timepieces from the brand Vaer. They offer both a USA assembled automatic and more standard quartz variations to fit multiple budgets while features like a 100m of water resistance via a screw down crown, sapphire crystals with anti reflective coating, and finely beveled cases carry over throughout. Additionally, the dial design/layout and colorplay are really well done and offer great aesthetics to pair with the strong specs. I've had my eye on this brand for some time now and I'm happy to report that they didn't disappoint in the metal. I think these are great everyday options, that offer super versatile looks with very capable specs, at well placed price points. Let me know what you think in the comments below, thanks guys!
Assembled in America
Durable 316L Stainless Steel Case
Ocean Ready 10 ATM - 100m or 328ft
Miyota 9015 Automatic Movement
Locking Screw-Down Crown
Deep Etched Vaer Engraved Crown
Domed Sapphire Crystal w/ Internal AR
Sapphire Exhibition Caseback with AR
7 Layer BGW9 Lume Hands & Dial
Two Interchangeable Straps
https://journal.vaerwatches.com/ameri...
https://www.vaerwatches.com/products/...
https://www.vaerwatches.com/collectio...
Our Story
We started Vaer because we couldn't afford the watches we liked, and didn't like any of the watches we could afford. We used our life savings to bring our vision of the perfect everyday watch to life.
Vaer was founded in 2016 by Ryan Torres and Reagan Cook with the goal of building an affordable everyday wristwatch that blended tasteful design with extreme durability and functionality. Despite starting the business in an era dominated by fast-fashion, luxury status, and constant connectivity, we felt confident that there was still a place for simple, well-built, analog watches.
Tested to Extremes
Early prototypes were exposed to a wide range of trials including surf and free diving, boiling water submersion, drop tests, and even high-altitude exposure in the Himalayas (an early Everest prototype is pictured on the right). A commitment to creating a functionally waterproof wristwatch at a sub-$150 starting price-point proved challenging. Even though prototypes with traditional push-pull crowns were rated at 10ATM at static pressure, real-world testing resulted in consistent flooding. To solve this problem, we decided to use a locking screw-down crown to ensure an air-tight seal (a feature most commonly found on luxury dive watches).
Proudly Independent
We started Vaer with our collective life-savings, and after officially opening sales in 2017, relied on the early support of family and friends to get the company off the ground. Since then, we've slowly gained traction with communities of watch enthusiasts and outdoorsmen. Customer loyalty, both in repeat purchases and customer referrals, have been critical to our growth and have allowed us to avoid the influence of external funding. We're committed to a sustainable-growth business model that prioritizes product value over profit margins - and have relied on pre-orders and crowdfunding to release new product lines.
Committed to Craftsmanship
After surviving our first-year in business we made the consequential decision to move our watch assembly operation to the United States. While it represented an increase in cost and presented major logistical challenges (since a US watch manufacturing network was non-existent) we felt that as a young, independently owned company, it was a challenge worth taking. In the spring of 2018, we successfully released our first batch of American assembled watches - providing customers, by far, the most affordable USA-assembled watch on the market.
Dedicated to Design
While it wasn't easy, the successful transition to American assembly in 2018, and the concurrent release of our incredibly popular field watches, helped stabilize our company and attract our first wave of positive press. Rather than rest on our success, we went back to the drawing board, initializing a full redesign of our watch case from the ground up. We released our vastly improved (and current) V2 case design in late 2018, which we believe outshines watches 3-10x our price point.
Inspired by History
By early 2019, we were confident enough with our core product (the sub-$200, USA Assembled C5 Quartz) that we started to explore opportunities to further solidify our reputation among watch enthusiasts and editorials. While we loved the affordability and simplicity of quartz watches, we knew that releasing a mechanical timepiece would be essential to proving that Vaer was a true American watch company. As first-time entrepreneurs we didn't have access to a traditional bank loan and were extremely wary of giving up equity to outside influence. We decided to trust in our existing customers and launch our automatic lineup through a crowdfunding campaign. Leaning into the rich history of military timekeeping, we launched our Kickstarter campaign in early July, and were able to raise $222k in 30 days from over 500 supporters.
Built to Last
We started Vaer to return a sense of dignity to affordable wristwatches. While the values of strength, tradition, and craftsmanship are all central to our product and brand - our core guiding principle toward this mission is sustainability. While an ethos of sustainability extends to our business ethics and environmental record, most importantly, it relates to our perspective on selling products that will last for decades. In a retail industry dominated by short-term thinking and planned obsolescence, our goal is to promote the importance of products that will grow more important and personally significant over time.
Thanks Mike.
