Studio Underd0g's April Fools’ Aubergine Chronograph Becomes A Reality In Association With Fratello (we’ll be donating all profits to Cancer Research

roadwarrior

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Studio Underd0g's April Fools’ Aubergine Chronograph Becomes A Reality In Association With Fratello​

That’s right, everyone’s favorite April Fools’ watch from last year is going into very limited production. Brought to you by Studio Underd0g and Fratello, the Aubergine dial project will raise funds for the fight against Testicular Cancer. As such, we’ll be donating all profits to Cancer Research UK. Neither Fratello nor Studio Underd0g will see a cent from this release, which we hope will make the smile this watch was designed to put on your face just that little bit wider.

You gotta be quick!​

Now it’s up to you! The product page on Studio Underd0g’s website will go live at 4:00 pm BST (3pm GMT / 11am EDT / 8am PDT / 5pm CEST / 11pm SGT). The password is Fratell0. Yes, that is a zero on the end, and don't forget the capital letter at the start! It's worth noting, you will be able to access the page right away using the password, but the stock will only be added at the above time.

The fastest 50 supporters of the Aubergine project will be able to make one of these delicious watches their own for just £500, all in the knowledge that they have contributed toward a very worthy charitable cause. Best of luck to everyone that wants one!

 
:wink: Thanks for posting this up, Mike. :hat:
 

A Quirky Chronograph Bargain You Shouldn't Miss | Watchfinder & Co.​

Aug 12, 2022

Watchfinder & Co. presents:
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Lockdown during COVID was many different things to many different people. For some it was cautious uncertainty, for others stressfully busy, and for yet many more isolated and lonely. I’m sure for Richard Benc some or all of those things applied too—but he chose to add yet another level on top of it as well. Opportunity. He founded a watch brand: Studio Underd0g.

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Featured Watches:
Studio Underd0g

Watchfinder is the number one place to buy, sell and exchange premium pre-owned timepieces. Discover more exceptional watches at https://www.watchfinder.com
 

These new watches will launch during a pre-order window on November 1st, 2023, between 14:00 and 23:00 GMT. Other time zones for pre-ordering are as follows: 18:00–03:00 GST, 10:00–19:00 EDT, 07:00–16:00 PDT, 15:00–00:00 CET, 22:00–07:00 SGT. The watch comes with two straps and a two-year warranty for £800 / €850 / US$900.

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NEW Studio Underd0g Watch Has An Unexpected Surprise​

Watchfinder & Co.
Oct 17, 2023

The new Studio Underd0g is here (and it’s not what you’d expect). Can they replicate the success of the first watch and its famous watermelon flavour?


Featured Watches:
Studio Underd0g 02 Series Field Pink Lem0nade
Studio Underd0g 02 Series Field Steffany Blue
Studio Underd0g 02 Series Field Full Mo0n
Studio Underd0g 02 Series Field Midnight

Watchfinder is the number one place to buy, sell and exchange premium pre-owned timepieces. Discover more exceptional watches at https://www.watchfinder.com
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Watch specifications​

BRAND
Studio Underdog
MODEL
02 Series Field Watch
REFERENCE
Pink Lem0nade (02FSBE), Steffany Blue (02BLB), Full Mo0n (02BEBR), Midnight (02BKG)
DIAL
Pink-to-yellow gradient lume (Pink Lem0nade), light blue lume (Steffany Blue), white lume (Full Mo0n), or matte black (Midnight), covered with sapphire disc with painted indices
CASE MATERIAL
Stainless steel (316L)
CASE DIMENSIONS
37mm (diameter) × 46mm (lug-to-lug) × 12mm (thickness)
CRYSTAL
Sapphire
CASE BACK
Solid stainless steel, screw-in
MOVEMENT
Sellita SW210-1 — manual winding, 28,800vph frequency, 42-hour power reserve, 19 jewels
WATER RESISTANCE
10 ATM (100m)
STRAP
Handmade Epsom Calfskin (Steffany Blue, Full Mo0n, and Midnight) or suede strap (18/16mm width) by The Strap Tailor with pin buckle and quick-release spring bars. Additional 18mm fabric pass-through strap with stainless steel hardware included.
FUNCTIONS
Time only (hours, minutes, central seconds)
PRICE
£800 / €850 / US$900
WARRANTY
Partnered with Horologium to offer a limited two-year warranty


https://www.fratellowatches.com/introducing-the-studio-underd0g-02-series-field-watch/

https://www.hodinkee.com/articles/s...-collection-makes-field-watches-fun-live-pics

https://underd0g.com/pages/02series-collection
 
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a rather staid design for Studio Underdog.... I'm hoping these will be at the Wind Up fair to handle. I wonder if people will clamor over these the way they have the chronos. My gut says no, as I think the whimsy of the chronos is what keeps them near the top of a lot of collector's lists. These are whimsical and fun but I don't know that they go far enough.
 
mailtimers.com
In less than 1 week the 02SERIES Field Collection will be made available for pre-order on the 1st of November 2023 for 9 hours.​
In the Press

Here's what your favourite editorials and creators have to say about the 02SERIES...​
Watchfinder&Co.
"Richard you sly old d0g, you really are a talented designer"​
Britt Pearce
"These are absolute Lume Daddies, that is the technical horological term"​
Hodinkee
"It’s a worthy sophomore album for Richard Benc and the brand he founded in 2020, representing a step up in aesthetics and manufacturing."​
Fratello
"I knew the effervescent brand had something up its sleeve to breathe life into its first field watch — and it didn’t disappoint."​
Check out further coverage via the following channels:
Worn & Wound, Time+Tide, Oracle Time, aBlogtoWatch, Monochrome and Bowl Of Salmon
 

Studio Underd0g - Assembled in Great Britain​

Studio Underd0g
Dec 22, 2023

Here's a glimpse into our assembly process, where Sam (adorning a spectacular mullet) builds an 02SERIES Pink Lem0nade.

 
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