Rolex drought will ease within two years

roadwarrior

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Rolex will not speak on the record about future production

Rolex drought will ease within two years
by ROB CORDER on NOVEMBER 5, 2019

https://www.watchpro.com/corders-column-rolex-drought-will-ease-within-two-years/



Rolex will not speak on the record about future production plans, but moves are afoot to resolve the current crisis in steel professional watches.

One of my key jobs as editor of WatchPro in both the United Kingdom and United States is to keep my ear to the ground for hints about what is coming down the track from the major Swiss brands.

Careful scrutiny of financial reports mixed with constantly trading stories with retailers, brand managers, collectors and journalists helps me gradually adjust a random fuzzy screen into a just-about-discernible picture. I do not claim to have a perfect picture, but I hope it isn’t entirely false either.

It takes a particularly well-tuned ear to decipher what the future holds for Rolex because, as any journalist or authorized dealer will tell you, there are no official announcements other than when Rolex Testimonee Roger Federer wins another Rolex-sponsored Grand Slam tennis tournament.

Remarkably, this lack of communication only makes the world trust Rolex even more. It has topped the Forbes list of the world’s most reputable companies for the past two years, beating Lego and Disney into second and third in 2019.

If, as the saying goes, an empty vessel makes the most noise, then I suppose the fullest (or most fulsome) vessel makes the least noise.

The question every Rolex customer and authorised dealer wants answering today is whether or when the current drought for steel tool watches will ease?

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bundamania

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Gonna be a lot of upset Rolex customers that overpaid if the drought ends...they will never recoup that loss.
Asking and getting 20K for a 10K MSRP watch now for example...:nope:
 

guspech750

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I tried a few Rolexs on.

Meh. Did nothing for me. It just didn't give me that Oh I need to buy this feeling. I would consider a Milgauss as it has a unique look and if I could find one cheap.

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Walkabout

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Gonna be a lot of upset Rolex customers that overpaid if the drought ends...they will never recoup that loss.
Asking and getting 20K for a 10K MSRP watch now for example...:nope:
I agree, people have to be out of their frigging mind to pay 17,18,19 thousand for a Rolex sport watch which sells for 2020 - 2021 catalog price of $9,700. For me wearing a Rolex GMT since 1967. I want a new sport watch. However, I will have one foot in the grave and one foot on a banana peel before my AD calls me. I'm 70 yrs. Old now
 
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