Rolex has bought Bucherer and everyone within the watch world is talking about it right now - and for a very good reason! Is Rolex now following Audemars Piguets path to a boutique only concept?
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In this Video:
0:58 What we're covering in this video
1:32 Bucherers history with Rolex
3:06 Why it made sense to sell NOW
4:29 What Rolex has to say about the buy
5:16 What do other brands think about this?
7:17 Rolex partnerships with ADs in the past
8:59 How much autonomy do ADs actually have
10:35 competition authority and the Rolex / Bucherer deal
12:30 The affect it will have on the customer
12:48 Current situation at ADs
14:38 Our watch rolls are out soon!
15:23 Kais recent experience at two ADs in Munich
20:32 News about sales associate training
23:30 The middle men and current AD store concepts
25:00 Reason why Rolex customer experience is lacking
26:52 The future of waitlists due to this change
28:15 Waitlists will stay and here's why
31:40 Are they going to go down the boutique route?
35:50 What's with other AD concessions?
37:00 Small ADs are getting the boot
Talking Hands | Andrew Morgan Watches
Aug 27, 2023
Rolex checkmated everyone... but there's more. If you think buying Bucherer was the endgame move for Rolex, you're mistaken. It's just the beginning.
Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy my channel!
Rolex buys Bucherer. Tudor raises prices. IWC limits general appeal. And Seiko's hilarious value in the SJE093. I touch on it all today. Does it matter though? Even if brand's generally did what we as enthusiasts want them to do... would sales increase enough?
0:00 - 2:04 Rolex playing 4D chess?
2:04 - 3:46 Tudor chipping away at their value?
3:46 - 6:00 IWC messing with us
6:00 - 8:08 Seiko's ridiculous SJE093
8:08 - 9:51 What should brans focus on?