Rolex buys Bucherer

Rolex SHOCKS the Watch World - Rolex Acquires Largest Watch Retailer Bucherer​

Teddy Baldassarre
Aug 24, 2023

In shocking news, Rolex announced that they will be acquiring Bucherer. In this video, I share some of my initial thoughts.

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HUGE ROLEX NEWS!!! What Does This Mean For Watch Buyers?​

Federico Talks Watches
Aug 25, 2023


This is the end of authorized Rolex dealers​

Jenni Elle
Aug 25, 2023

Rolex has bought Bucherer and everyone within the watch world is talking about it right now - and for a very good reason! Is Rolex now following Audemars Piguets path to a boutique only concept?

Thank you for watching this video!

In this Video:

0:00 Teaser
0:58 What we're covering in this video
1:32 Bucherers history with Rolex
3:06 Why it made sense to sell NOW
4:29 What Rolex has to say about the buy
5:16 What do other brands think about this?
7:17 Rolex partnerships with ADs in the past
8:59 How much autonomy do ADs actually have
10:35 competition authority and the Rolex / Bucherer deal
12:30 The affect it will have on the customer
12:48 Current situation at ADs
14:38 Our watch rolls are out soon!
15:23 Kais recent experience at two ADs in Munich
20:32 News about sales associate training
23:30 The middle men and current AD store concepts
25:00 Reason why Rolex customer experience is lacking
26:52 The future of waitlists due to this change
28:15 Waitlists will stay and here's why
31:40 Are they going to go down the boutique route?
35:50 What's with other AD concessions?
37:00 Small ADs are getting the boot

Rolex Checkmated EVERYONE... But There's MORE​

Talking Hands | Andrew Morgan Watches
Aug 27, 2023

Rolex checkmated everyone... but there's more. If you think buying Bucherer was the endgame move for Rolex, you're mistaken. It's just the beginning.

Here on Andrew Morgan Watches I want to bring you all the best on watches from my personal perspective. There's watch reviews, expert reactions, top 10 lists, the best and worst of the industry and a whole bunch of memes, too. So if you like Swiss watches, German watches, Japanese watches—whatever—you'll be sure to enjoy my channel!

Or, you can get one of my novels here

Rolex Buys Bucherer and THIS happened!​

Adrian Barker
Aug 29, 2023

Rolex buys luxury retailed Bucherer, and Watches Of Switzerland share prices crashed!

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Rolex buys Bucherer - Seiko and IWC MAJOR Fails​

Rolex buys Bucherer - Seiko and IWC MAJOR Fails

Bruce Williams
Aug 31, 2023

Rolex buys Bucherer. Tudor raises prices. IWC limits general appeal. And Seiko's hilarious value in the SJE093. I touch on it all today. Does it matter though? Even if brand's generally did what we as enthusiasts want them to do... would sales increase enough?

0:00 - 2:04 Rolex playing 4D chess?
2:04 - 3:46 Tudor chipping away at their value?
3:46 - 6:00 IWC messing with us
6:00 - 8:08 Seiko's ridiculous SJE093
8:08 - 9:51 What should brans focus on?
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