"Here's Why Women Don't Like Watches" 2021 (obviously some things or circumstances do not apply to all women, men, or watch manufacturers)


Tyme Master
Founding Member
Jul 17, 2014
Jan 23, 2021

Jenni Elle

It's finally here - my deep dive into the "Why women don't like watches" topic!
I did briefly touch on it in my very first Q&A but I am happy that you wanted to see more :)

I am fully aware that I make some generalizations here, and there are obviously things or circumstances, that do not apply to every woman, men, watch brand or watch manufacturer.

This is my attempt to provide a broader understanding of how history, marketing, language and communication affects how we grow up, how we 'learn' our gender roles and roles in society and how it ultimately has an impact on what we love and like.

I am also aware that this is a very western/central-euro point of view (as this is my personal background) so I am more than happy to hear from YOUR experience if its different to mine!

In no way do I want to offend or misrepresent something or someone so if there's something you notice, please let me know!

This has been a very tricky topic to cover but I really enjoyed it :)!

Thank you for watching ❤️



Tyme Warper
Founding Member
WatchinTyme Ambassador
Jul 15, 2014
Thanks for posting this one up, Mike. :hat:


Tyme Machine
Jun 22, 2020
She has not realized the main difference.
Towards the end, she says "show me how a watch makes me more powerful rather than sexy": women tend to like objects for how they enhance the wearer. Not so with men, who tend to often buy things for what they are. Invicta/Aragon's strategy is basically "look at this cool work of art and engineering", and that's it. Mike doesn't wear most of his watches. I would still buy watches if the outside world was forbidden from seeing them on my wrists. It's all about the watches, not how they add value to the wearer.
Last edited:
Top Bottom