Breitling Unleashes A Slew Of New Navitimers, Including An Automatic Cosmonaute


Grand Tyme Master
Founding Member
Jul 17, 2014
Breitling is celebrating its 140th anniversary with a series of launches, events and exhibits, and a special anniversary book dedicated to this milestone. The company is also introducing two new timepieces, the Navitimer GMT and Automatic, which distill the Navitimer's iconic look into a universally wearable 41 mm size. The GMT, or Greenwich Mean Time, feature allows travelers to track two different time zones at once, making it not just a timekeeping tool, but a statement accessory for the modern traveler. The Automatic, meanwhile, continues the legacy of this legendary timepiece with a refined and understated design. The absence of the chronograph allows for a clean and balanced dial composition, while retaining the signature slide rule that has defined the Navitimer for seven decades. In addition to the new timepieces, Breitling is also launching a new campaign called "NAVITIMER FOR THE JOURNEY," which features football idol Erling Haaland as the newest member of the Navitimer Squad. The campaign celebrates the spirit of adventure and the pursuit of excellence, and highlights the Navitimer's role as a symbol for those charting their personal journey through life. Breitling is also taking the show on the road



NEW Breitling Navitimers​

Brent Miller Time
Apr 2, 2024

A32310211G1P1 (GMT/STRAP)
40.7mm case
11.9mm thick
46.8mm lug to lug
22mm lug width
Cal. B17 w/ 38 hours & B32 w/ 42 hours power reserve
141.5 grams bracelet & 84.2 grams strap
$5,600 bracelet & $5,850 strap
[email protected]


Where Are My Wings?​




Published Aug 3, 2023

The backlash was inevitable. But the force of it was impressive. Congratulations, Breitling aficionados, you have made your feelings known. Ever since we started phasing out the so-called “wings & anchor” logo back in 2018, the number-one question we’ve received around the world in boutiques—and, much more vociferously, on social—is: Why?!

A small sample from our social media channels:
One of the best looking Breitling’s out right now, but the new trend of not putting the wings on the pilot watches looks like an actual mistake was made.
…now you only need to bring back the former standard wings-logo and eeeeverybody is happy aaaaagain… Not just me annoyed by that “wings” and the B-Logo…
Not a fan of the new logo. The old one was perfect.

Okay, thank you all for your input. And now we would like to set the record straight. Our current branding—aka the “script B” with “BREITLING” in all-caps underneath—has much more to do with a return to our roots than a betrayal of them.
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Breitling’s current logo takes its cues from history

As many of you know, Breitling has gone through three distinct eras since 1884. Three generations of Breitlings—Léon, Gaston and Willy—ran the company until 1979. The Schneider family took over that same year and operated the firm until 2017, with father Ernest and son Théodore giving the watchmaker a distinctly macho vibe. Now, since 2017, CEO Georges Kern has been repositioning the brand with a modern-retro look and feel.

For the story on the logo’s evolution, we went to Breitling brand historian Fred Mandelbaum, who’s immediate response was: “I’ll never understand where that ‘Every true Breitling needs wings’ comes from—it was never true! The corporate logo found on most Breitling watches today was introduced in the late 1940s and has been in use ever since, first by Willy Breitling until 1979, then by Ernest Schneider in the 1980s and 1990s, then Théodore Schneider in the 2000s, and currently by Georges Kern since 2018.”

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“Script B & BREITLING” started appearing ca. 1948 and was in general use by 1952. Today, Breitling uses this logo on most of its dials.
Later dials would include “GENÈVE” and/or “1884,” but these additions never caused an uproar. He explains that the wings & anchor (meant to convey the brand universes of air, land, and sea) was only introduced in 1984, making it a relative upstart.

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Logo references by date until 1979 for Breitling’s Premier line, published in the book Premier Story (Watchprint, 2022, by Fred Mandelbaum)
In 2017, Georges Kern made the decision to go back to “script B & BREITLING” in homage to the original version and to best reflect the entire 140 years of Breitling history.

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“Wings & anchor“ was introduced in 1984, but some watches from this time still had “Script B & BREITLING,” including some Navitimer
But wait, the wings & anchor hasn’t disappeared completely. Our professional line, that includes technical pieces such as the performance-oriented Endurance Pro and distress-beacon-equipped Emergency, continue to feature the logo.
By contrast, the script B & BREITLING has been used on Breitling’s Superocean Heritage sea-watch line uninterrupted since its release in 1957.
A Brand Stand

For some fans, taking a brand from Switzerland, just as famous for typography as it is for horology, and clipping its wings and anchor might seem like adding serifs to Helvetica: an abomination. But Mandelbaum says there are practical and aesthetic grounds for this as well, since limiting the size of the logo (properly called a “signature”) on the dial frees up space and lends an uncluttered look, especially on a tool watch like the Navitimer chronograph, where space is at a premium. An oversized logo adds complication to the… complication.

But these are small adjustments, nothing like changing the recipe for Coca-Cola in 1985—which, even pre-social media, caused widespread outrage—or, for that matter, transforming Twitter to X in the space of a day. (No comment.)

With the current misperceptions about the Breitling logo, the Internet, usually unimpeachable when it comes to accuracy and truth, may be at play. In his book Premier Story, about the history of that collection, Mandelbaum writes apropos of a completely different misconception: “And here we see an example of how myth sometimes gets turned into mythos and eventually becomes accepted as truth.” So let’s please avoid that pitfall here.

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“Script Breitling” came out in the 1930s. Today, it's back in the brand’s boutiques and is used on the Top Time collection.

Above all, Breitling fans should rejoice in the fact that the company at least kept the founding-family name and didn’t follow the millennial trend of shrinking a corporate identity to an acronym. Imagine BTG. Or BG. Or just: B.
Or how about no logo at all? Early Breitling watches had “sterile” dials: they didn’t bear the name of the company. A modest mention was stamped onto the back of the case—the watch just needed to keep time, not trumpet its maker. This sort of invisibility would be unimaginable in our corporate age.

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The modern Navitimer carries the AOPA logo, just as it did in 1954, when it became the official timepiece of the organization.
For now, you can still get your wings on the dial of a new Navitimer—only, here the signature pays tribute to the Aircraft Owners and Pilots Association (AOPA) winged logo, recalling the days when Navitimer was the organization’s official watch. Or you could avoid all controversy and go for a Top Time, with its “script Breitling” logo. Just as we’ve preserved the “wings & anchor” on our Professional collection, we’ve introduced these special cases to reflect the underlying spirit of the lines.

Please know that we’ve heard you, appreciate your fervor, and are looking forward to what we’re sure is going to be a very lively comments section. But we view the debate as a bit of a tempest in a timepiece, since, in every way, our current logo is a proud tribute to our past.
I like the recessed dial in the gmt. Too bad it’s not a 43 or at least offered in multiple sizes as many Blings are.
Also a little surprise they’re using a sourced movement when they have an in-house GMT. I guess they’re R&D told them the price needed to be in a certain range.
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