Brands and Content Creators, an Uneasy Relationship! (Borealis Watch Company's demands/conditions to do a review took the cake)


Grand Tyme Master
Founding Member
Jul 17, 2014

Brands and Content Creators, an Uneasy Relationship!​

Elizabeth Grant

Jan 24, 2023

I've been contacted by more than a few smaller brands about doing a review. but the Borealis Watch Company's demands/conditions to do a review took the cake. They did the same thing to @Ave.JoeWatchReviews and he publicly took the to task.

Basically they want ads in the form of 'reviews' they get to pre-approve. Of course I said no, but it does make me wonder if anyone is saying yes.

This is a double-edged sword. Reviewers should also get the facts straight if they take the time to do a review for whatever the reason. (Avg. Joe Watch Review) He said the movement is a Miyota 9055, but it is a 90S5 no date. I don't know where he came up with the $276.55 price on the Borealis Adraga v2. Finally, I think the comments about thickness appearance on a trinket that is less than 11.75 mm thick is kind of lame because of the vertical brushing, but also subjective.

$276.55 x 2 = $553.50 @ 50% 05 $225.00 x 2 = $450.00

Dimensions: Case – 39.6mm, Thickness – 11.2mm, Lug to Lug – 46.9mm, Lug Width – 20mm
Movement: Miyota 90S5, 28,800vph, Hackable, Self Winding, 42hr Power Reserve
Case: Brushed & Polished 316L Stainless Steel
Bezel: Fixed, Polished 316L Stainless Steel
Dial: Applied Markers/Arabics, Flag Pattern, Commando Hands
Lume: Swiss Tritec Super-LumiNova® BGW9
Bracelet: Jubilee, Brushed & Polished 316L Stainless Steel, Solid Links, Screw Pins, Milled Clasp
Crystal: Double Domed Sapphire, Inner Anti-Reflective Coatings
Water Resistance: 300m / 30 ATM / 990ft
Caseback: Screw Down, Engraved Mermaid
Crown: 6.5mm, Screw Down, Signed
Weight: 144g (Sized up for my 6¾″ wrist)
Where to Buy: Borealis (50% Deposit Pre-order)
Warranty: 1 Year International

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I'm not a Borealis pro, but the two I own, I love.
Waiting on the Compressor to go live as I speak. Not thrilled with the wait times after purchase, but it is what is.
In the eight years since I first tried the brand I am happy with all of my Borealis and Prometheus trinkets. The one thing I took issue with was some of the "Wheel Of Fortune" pricing games he recently adapted. It just seems counterproductive to asking folks to jump in early on a pre-order.

The Seiko does not have a sapphire crystal and comes on a really crappy bracelet. It also uses the 21,600bph 4R35 (NH35) movement compared to the 28,800bph Miyota 90S5. Give me a Miyota 9000 series 24/7 over a Sellita SW200 in the $450ish range. Another thing if you are going to say the bracelet isn't the greatest and there are better out there at the price point he used of $276.55 at least mention the bracelet or brand you are comparing it with.

This was not a good or unbiased review based on the specs, price and some of the moans and niggles he pointed out. I think he may have been prejudiced even before he touched a trinket from the initial contact from Carlos.

Borealis Watch Company denies False Accusations Made by YouTube Influencer Elizabeth Grant.

We are aware of the recent accusations made by YouTube influencer Elizabeth Grant regarding the quality and integrity of our products as well as our approach to watch reviewers. We approached her as other youtube reviewers offering them the opportunity to review a Borealis Bull Shark where they keep the watch and get an affiliate link where customers get a 15% discount in our products.

We don’t change nor request reviewers to have a biased review of our products. We never did and never will. We ask for approval of content to make sure that the quality of content is good.

We would like to take this opportunity to deny any and all false accusations made by such a person.
At Borealis Watch Company, we are committed to providing our customers with the highest quality products and unparalleled customer service.
We have strict quality control measures in place to ensure that our products meet the highest standards of excellence.
We have investigated the matter and have found that the accusations made by the influencer are completely false and without any merit.
We believe that it is important for customers to have accurate information about our products, and we welcome fair and honest reviews and feedback.

If you have any questions or concerns about our products, please do not hesitate to reach out to us directly.
Borealis Watch Company is considering taking legal action against the influencer for defaming our company and spreading false information.
We will not tolerate any attempt to damage our reputation and will take all necessary actions to protect our business and customers.

Borealis Watch Company
[email protected]

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How about that. :hmm: The only thing is and this can mean something or nothing at all "We ask for approval of content to make sure that the quality of content is good."
Aaaannnnddd THIS is why I would never want to have a YouTube channel!
I have no issues with any of my Borealis watches. I guess for them to want to approve the review is BS. A review is just a review by the reviewer. Good or bad it is not up to Borealis to decide the "content".
If it isn't broken leave things alone. Stick with the reviewers you know. I'm not sure what the sudden ambitious push has been lately. Pricing games, reaching out to new tubers and giving them fodder to boast their own ratings. Let the trinkets being offered do the talking. No better advertisement than word of mouth. Offering solid products for the price and great customer service. ZELOS is a good example.

Statement Must Be Factual
If you are a victim of a defamatory remark that is defined as an opinion, you cannot take legal action against the party.


I'm Getting Sued??! Borealis Part 2!​

Elizabeth Grant

Jan 26, 2023

Borealis Responds!
All they had to do was ask nicely. Not kiss up, not prostrate themselves, not grovel. Just stop asking for final approval or any approval for that matter, and ask me to take it down. I would have. I probably still would.

Threats don't work on me, they just make me dig in.

The Big Wrist

Jan 26, 2023

Everyone loves a little drama! It makes for interesting conversation and can be a great learning experience for all parties involved.

I completely support Elizabeth Grant in her choice to not sell her soul for a free watch.


A little advice to new YouTube watch reviewers​

Rock The Watch

Jan 26, 2023

Just offering a little advice to my fellow watch reviewers here on YouTube. Take it or leave it but there it is. Enjoy. 🤘🏻

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