Not Kickstarter, but direct this time
AWAGAMI FACTORY X MMI WATCHES & NOR-LIGHT (2ND PRE-ORDER)
Due to numerous requests, we are opening another pre-order for the
Awagami Factory X MMI Watches Washi edition. These will be available in
very limited quantities (some of the other NorLight versions will also be available).
In addition to the original three colors (White NL-01, Blue NL-02, Orange NL-03), we are excited to introduce two new colors (L Green & Purple) and gradient colors series.
Estimated delivery is about 50 days, around the Early October.
Recommended Retail Price: USD 499
Pre-order Discounts:
- Until 15th August 2024: USD 120 off (USD 379 / SGD 511.65) Best price (link)
- 16th August to 31st August 2024: USD 100 off (USD 399 / SGD 538.65)
- 1st September to 15th September 2024: USD 80 off (USD 419 / SGD 565.65)
- 16th September to 30th September 2024: USD 60 off (USD 439 / SGD 592.65)
- October onwards: USD 499 / SGD 673.65 (RRP)
Don't miss out on this exclusive offer!
"NOR-LIGHT", also known as the Northern Light or Aurora Borealis, is a breathtaking and enigmatic display of colourful waves that grace the night sky. It entices travelers from all over the world to embark on long journeys in pursuit of witnessing this awe-inspiring spectacle as its paints the celestial canvas.
Our design concept, NOR-LIGHT, draws inspiration from the ethereal Northern Light. To truly understand its essence, we invite you to explore our Kickstarter campaign, where the magic of NOR-LIGHT unfolds. Let our campaign speak for itself and unveil the captivating story and NOR-LIGHT project.
There are 3 different versions of NOR-LIGHT watches:
- NOR-LIGHT - AWAGAMI FACTORY X MMI WATCHES EDITION
- NOR-LIGHT - DATE
- NOR-LIGHT - NO DATE
MMI Watches is very honoured and privileged to collaborate with
AWAGAMI FACTORY on the NOR-LIGHT project.
We would like to express our gratitude to AWAGAMI Factory, for supporting us with the NOR-LIGHT project.
About AWAGAMI FACTORY:
AWAGAMI FACTORY has a rich history that stretches back over eight generations. Its origins can be traced to the 18th century. In 1945, 6th generation papermaker Minoru Fujimori took over the family business to continue washi papermaking despite post-WWII difficulties. Situated in the Tokushima region, the factory benefited from an abundance of high quality natural resources, including grown kozo and mulberry trees, essential ingredients for crafting fine washi.
Through the centuries, the Fujimori family refined their papermaking techniques, perfecting the delicate balance of tradition and innovation.Their dedication to preserving the essence of washi while adapting to the evolving demands of the modern world has been a hallmark of AWAGAMI FACTORY.
In the 20th century, AWAGAMI FACTORY played a pivotal role in reviving interest in traditional Japanese papermaking, contributing to resurgence of washi as a valuable artistic medium. Today, it stands as a bridge between the past and present, offering a glimpse into rich heritage of Japanese paper craftsmanship.
With its deep historical roots and commitment to excellence, AWAGAMI FACTORY remains a cherished institution in the world of papermaking, celebrated for both its history and its enduring dedication to producing exquisite handmade papers.
The primary requirement for the NOR-LIGHT washi paper dial is its extreme thinness. If the paper were too thick, it would result in a substantial total thickness when combined with the Sapphire Crystal and Base Plate, potentially causing interference with the movement's hands.
After thorough testing of various AWAGAMI FACTORY washi paper options, we have proudly selected AWAGAMI FACTORY Tengucho Extra Thin washi paper. It not only fulfills but exceeds all our prerequisites for crafting the NOR-LIGHT dial.
The photos above illustrate the remarkable thinness of the AWAGAMI FACTORY's Tengucho Extra Thin washi paper against a white background,
To put it into perspective, a typical inkjet paper has a thickness of approximately 90-100gsm, whereas the Tenguchao Extra Thin washi paper from AWAGAMI FACTORY is astonishing 10 times thinner, measuring just 9gsm.
Note: Due to the handmade nature of Washi paper, there may be slight variations in the dial color of the production models.
The unique Rota-Date Display has always been a signature design element of MMI Watches, and the NOR-LIGHT will also inherit this distinctive feature too
Our new approach to displaying the date involves using Tinted Sapphire Glass as the dial, capitalising on its translucent qualities and incorporating a custom date wheel. This design significantly enhances date legibility compared to our past models.
Additionally, the date wheel indicator is coated with lume, meaning date glow in the dark.
Introducing our 3rd and final version, the NOR-LIGHT No Date.
Not everyone has the chance to travel abroad to seek out and witness the Northern Lights. Even for those who can, spotting them isn't always guaranteed; you must be in the right location at the perfect moment.
That's why we've decided to print the Northern Lights on the Sapphire dial of the NOR-LIGHT. This way, everyone can admire "The Northern Light" on the NOR-LIGHT, regardless of their location or timing.
IMPORTANT NOTE:
- Estimated Delivery: OCTOBER 2024 (2ND PRE-ORDER)
- There will be no refund, return or cancellation for Pre-Order product.
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^^^^^Hard to keep thing strait, when everyone in the "Boardroom"is hitting the "Bong Pipe". ^^^^^
