Photos of box courtesy of courtesy of AP
I know it is only packaging but idk... If it was my box factory someone would be fired.
Set off a flurry of comments, some shown below
I would be completely satisfied if the watch came in the new travel roll inside a simple cardboard box (maybe with an extra strap instead of the wooden box, but that probably costs more...). I would be more annoyed by the wooden box if this was a 500$ watch (i got two sf40 on the way), as is i will use it for storage of something else, and keep the watch in the travel case.
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Could this have to do more with the courier than the factory ? I mean I’m guessing the box is also there to serve as added protection from production to end user, that said I think it may have done that part of it’s job.
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Give us options on the packaging,
I’d happily pay more for the old box and more again for the option of larger / more protective packaging to protect that box from the delicate touch of FedEx etc
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I'm all for Elshan trying to lower the costs of the packaging as he scales up the operations, but I'd rather have no wooden box and a different cardboard sleeve than the latest box we got. I mean, I'd be happy with the watch wrapped in bubble-wrap, don't really care about the unboxing experience.
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This is how I feel. Get rid of this cheap box and either put the extra money into the watch or the case. Hell, even in Elshans pocket. Got two boxes, both came broken. Right in the trash.
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I've a broken box as well. So I assume that's normal? I glued mine back together.
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Elshan Tang
There’s no cost savings with the new packaging, but I’m pretty sure we’ll have some posts complaining about cardboard boxes if that was switched too
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You certainly can't please everyone
. You do an amazing job given well the various opinions.
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Elshan Tang
Box quality was lowered as most just throw them or keep them away when polled recently. The new travel case costs more so box costs have to be lowered to offset it.
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Your transparency is unparalleled
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If the watch is going to come in a wooden box then that box needs to be excellent as well. A box not 100% makes me question the quality control of the watch inside. If shipping these Watches in a wood box is a problem get rid of the wood box and just ship it in the roll packaged inside a cardboard box.
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Mine came with a disappointing wood box as well. With the new pouch, I would say that Elshan should get rid of the wood box and pocket that extra profit. As a customer, I didn't see any value in the box. If anything, I felt it detracted from the experience.
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The old boxes and watch roll was better but they just lay in a cupboard so doesn't bother me. I have my own canvas and leather watch roll I use for travelling anyway.
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I don't wear the box, but the contents are what matters. I don't understand all the sobbing about the box. Elshan maybe you should ship it in a box that looks like a piece of cheese to go with whiners overall experience.