I think those of us here are the minority and know what the watch is and what it's approx price should be. The general pubic...yes pubic.....have no idea. It's kind of like cars....how can you take $10,000 off and still make money??? It's because the sticker price is over inflated. I liked how Saturn used to do it. Here's the price take it or leave it, no sales, no arguing, no stress. Obviously the tactics work but I can't stand it. When I buy a car I do homework and tell the salesman I'm not doinf the song and dance. Tell me your best price once. If I can hit it we have a deal. If not I need a cheaper car or I need to buy somewhere else.