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Casio G-Shock G-MS Watch For Women Elevates Collection

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  • Casio G-Shock G-MS Watch For Women Elevates Collection

    Casio G-Shock G-MS Watch For Women Elevates Collection

    OCT 07, 2019 — BY ROB NUDDS

    How do you take a well-established brand, known dually for its heavy use of black plastic and its indomitable outdoor aesthetic and make it feminine without subscribing to a load of mind-blowingly insulting tropes? This is the challenge facing Casio every time it wants to add a new women’s model to the catalog. This is a challenge the brand has, in quite some style, recently overcome with the release of the Casio G-Shock G-MS watch.

    Let’s not pretend: there is a niche market for this piece. While many women wear wristwatches these days, a huge amount of the market is cornered by fashion brands such as Olivia Burton, Ted Baker, and the ubiquitous Daniel Wellington. On the rise is the number of young women wearing active watches: FitBits, Garmins, and Apple Watches galore. This kind of hyper-connectivity is even more relevant to women than it is to men in the modern world, and many of the leading global Smart-tech companies are capitalizing on this. However, I see this watch being popular with the more active woman who wants to reject the suffocating hold constantly being connected to our devices has over our lives and the negative impact it has on our emotional well being.

    At a glance

    Starting with a hefty case, stud-like cuttings for the 3, 9, and 12 o'clock hour markers and across the entire face are used to create a distinctive design. The bands of these models have a herringbone pattern finish, which makes the resin material resemble fabric for a classical feel. Function-wise, these models feature tough shock resistance and 100-meter water resistance to support the lifestyle of the active woman of today. The face has a pair of digital displays that show the current date, day of the week, World Time information, and more.

    • Case / bezel material: Resin / Stainless steel
    • Resin Band
    • Neobrite
    • Shock Resistant
    • Mineral Glass
    • 100-meter water resistance
    • LED light (Super illuminator)
    • (Selectable illumination duration (1.5 seconds or 3 seconds), afterglow)
    • World time
    • 29 time zones (27 cities + coordinated greenwich mean time), daylight saving on/off
    • 1/100-second stopwatch
    • Measuring capacity: 59'59.99''
    • Measuring modes: Elapsed time, split time, 1st-2nd place times
    • Countdown timer
    • Measuring unit: 1 second
    • Countdown range: 60 minutes
    • Countdown start time setting range: 1 to 60 minutes (1-minute increments)
    • Others: Auto-repeat, progress beeper
    • 5 daily alarms (with 1 snooze alarm)
    • Hourly time signal
    • Full auto-calendar (to year 2039)
    • 12/24-hour format
    • Regular timekeeping
    • Analog: 2 hands (hour, minute (hand moves every 20 seconds))
    • Digital: Hour, minute, second, pm, month, date, day
    • Accuracy: ?30 seconds per month
    • Approx. battery life: 3 years on CR1220
    • Module: 5606
    • Size of case : 45.1?40.3?12.4mm
    • Total weight : 40g

    ÔÇťAmerica will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves.
    If destruction be our lot, we must ourselves be its author and finisher.
    As a nation of freemen, we must live through all time, or die by suicide".
    Abraham Lincoln

  • #2
    A very sharp, and impressive, G-Shock, for the ladies, from Casio. Four very attractive executions, and G-Shock reliability, make for an intriguing offering. Thanks Mike.


    • #3
      Women's watch? At 40mm I'd easily wear the black or blue dial, maybe even the white one. Bracelet version is very cool too!

      Everybody's Got Something To Hide Except Me And My Monkey...