Swatch Reveals The New James Bond Watch Collection

roadwarrior

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everyone’s favorite plastic-peddler

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(But is it to die for?)

BY ROB NUDDS
FEBRUARY 12, 2020
1 MIN READ https://www.fratellowatches.com/swat...ch-collection/




Thank goodness for Swatch. Whenever we might find ourselves taking everything a bit too seriously, everyone’s favorite plastic-peddler shows up with a joyous dollop of color to remind us that watchmaking is supposed to be fun. The new James Bond collection is exactly that.

The new James Bond film, No Time To Die, will mark Daniel Craig’s final outing as the British super-sleuth. To mark the occasion, Swatch has released six new watches. There’s some low-hanging fruit (hello Moonraker and Casino Royale), alongside some odder, niche choices (who would’ve predicted Licence to Kill and The World Is Not Enough making the cut when this idea hit the drawing board?).

Six new models will hit the market towards the end of February, a few weeks ahead of the movie’s bow on April 2nd (in the UK). Two of the novelties will be in the classic Swatch original gent’s cases (34mm), while the other four will come in the enlarged “new gent’s” cases, measuring 41mm. That certainly provides Swatch fans with a wide selection from which to choose.



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The VHS packaging is super cool. The watches.......eh. I suppose it's nice they are making 007 watches at a lower price point. Those 007 Omegas begin north of $3k.
 
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