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Bulova ‘Joseph Bulova’ Breton Automatic Limited-Edition Watch Review

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  • Bulova ‘Joseph Bulova’ Breton Automatic Limited-Edition Watch Review

    Sw200 movement not ETA 2824


    MAR 24, 2020 — BY ARIEL ADAMS

    https://www.ablogtowatch.com/bulova-...-watch-review/

    Getting a square or rectangular watch done right is a real challenge, which is why elegant angular watches are relatively rare. Bulova’s Swiss Made collection of timepiece is now known as the “Joseph Bulova collection” (named of course after the brand’s eponymous founder). A few years ago the higher-end “Swiss Made” product at Bulova came under the “Accu-Swiss” collection, a name that has recently been deprecated. The reason for this change of name (and the watches are quite different, too) is that Bulova wishes to avoid name confusion with its owned mark, “Accutron.” Bulova is about to re-launch Accutron with a new collection, so making sure consumers are not confused is critical at this time.

    Joseph Bulova collection watches right now include a small assortment of low- (or limited) production timepieces with Swiss Made ETA mechanical movements and rather classic styles. I will, however, say that the classic styles are curated and transformed for today’s tastes. Rather than merely approximate the look and feel of an existing vintage watch, Bulova created entirely modern watches with a vintage-style twist. Right now, that is what Joseph Bulova products seem to be all about. This is a good thing because, while storytelling is hard with such products, user satisfaction is high. These are very wearable, very versatile watches with excellent character and the type of hassle-free ownership experience we expect these days.



    Inside the watch is a Swiss Made ETA 2824-2 automatic movement that isn’t especially decorated but is still good-looking with its still crisper-than-many-of-the-competitors’ industrial surfaces. The automatic movement can be partially viewed through a bisected circle sapphire crystal window. The movement operates at 4Hz, reportedly with 38 hours of power reserve (a seemingly conservative number). Bulova chose to display the date on the dial. Given Bulova’s bread and butter customer, this makes sense. That said, the next time around, it might be interesting to test this concept with a no-date watch, or at least one that does not remove the pleasure of seeing all of the hour markers.





    Necessary Data
    >Brand: Bulova
    >Model: Joseph Bulova Breton (references 96B331 and 96B333 as tested)
    >Price: $1,050-$1,150 USD, as tested
    >Size: 32mm-wide, 10.5mm-thick, 46mm lug-to-lug distance.
    >When reviewer would personally wear it: As a handsome-looking daily wear with a dressier vibe that calls attention to itself.
    >Friend we’d recommend it to first: Fashion-lover who is willing to explain to others that this is a different kind of Bulova and that it really does represent the history of the watch well.
    >Best characteristic of watch: Breton watch manages the difficult-to-achieve task of making a novel-looking and attractively proportioned rectangular case watch. Dial is legible, well designed, nicely printed, and, again, handsome. Case is comfortable to wear.
    >Worst characteristic of watch: Some versions have luminous dials but strangely no luminous hands. Straps and bracelets are good efforts but, in my opinion, need a few more design revisions to really offer a beautiful match for this case shape. I do hope that Bulova keeps investing in the Breton collection.



    ETA caliber 2824-2
    Brand: ETA
    Reference: 2824-2
    Movement: Automatic
    Display: Analog
    Diameter: 25.60
    Jewels: 25
    Frequency: 28800
    Date: Date
    Hands: Hours, Minutes, Seconds



    Sellita caliber SW200-1
    Brand: Sellita
    Reference: SW200-1
    Movement: Automatic
    Display: Analog
    Diameter: 25.60
    Jewels: 26
    Reserve: 38
    Frequency: 28800
    Date: Date
    Hands: Hours, Minutes, Seconds

    "Flesh could not keep its glamour, nor eyes their sheen. They would go to nothing soon. But monsters are forever"



    “America will never be destroyed from the outside. If we falter and lose our freedoms, it will be because we destroyed ourselves.
    If destruction be our lot, we must ourselves be its author and finisher.
    As a nation of freemen, we must live through all time, or die by suicide".
    Abraham Lincoln

  • #2
    Clean, smooth, handsome, and dignified! Thanks Mike.

    Comment


    • #3
      I like the one on leather... very classy!
      Everybody's Got Something To Hide Except Me And My Monkey...

      Comment


      • #4
        The thing is that the reviewer got it wrong not the Bulova website. Even Hodinkee who pre-viewed the 3 watch collection of the Joseph Bulova line say it's a SW-200, Bulova's site just says 26 jewel Swiss automatic which anyone who's been around knows is a Selitta SW200. So I blame ablogtowatch.com for their poorly sourced review not the company itself. If I wasn't computer mentally challenged I would post the preview from Hodinkee about the whole new Joseph Bulova collection which is at least correct about the movement used. Not the first time Ariel Adams has gotten something wrong and probably not the last time either.

        Comment


        • roadwarrior
          roadwarrior commented
          Editing a comment
          I commented about that during the live video. He did the same thing in the video which aired before the article came out, but I think the article was already written. Bulova is no prize either. Their lack of transparency with movements totally sucks. Unlike the three hand autos having 26 and 25 jewels, they have historically not made it clear the automatic chronograph movements being SW500 or Valjoux 7750. They both have the same number of jewels and many have solid case backs. The same thing happened with Raymond aka serial butcher, ocgwiz01. He purchased the chronograph version thinking it was a Valjoux 7750 and had to crack the back open to find the SW500. These companies that don't list the caliber of the base movement help only themselves with this kind of BS. I can't see any reasoning not to state it could be either movement depending on availability. Bulova Accu•Swiss hasn't used the Valjoux movements for some time now, so IMHO they are banking on people thinking they are getting a Valjoux 7750.

        • curiousgeorge
          curiousgeorge commented
          Editing a comment
          I agree about Bulova not just saying exactly what the movements are especially in the Accu-Swiss lines. I have four of those auto chronos in my collection and I bought them assuming they are SW500's but that Bulova Accutron in the past used V7750's. I see and agree with what you are saying about Bulova especially for unsuspecting buyers that they may or do purposely just say swiss automatic movement and the number of jewels. Invicta taught me one thing is to assume the lesser when it's not exactly stated as a SW500 or a V7750.

        • roadwarrior
          roadwarrior commented
          Editing a comment
          I agree 100% about assuming you're getting the SW500 CG. Not that there is anything wrong with the SW500. I'm happy with either movement. Just to avoid any surprises, putting it in the specs or adding an insert into the already printed manual would be helpful.

      • #5
        Originally posted by surelyuknow View Post
        I like the one on leather... very classy!
        yeah...hot 2 B square

        Comment

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